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As You Think by James Allen

Updated: Sep 6, 2020

"As You Think " is the  most powerful book I have ever read. It has been my companion for twenty years, and it has changed my life"


-from the Introduction by



Author of Visionary Business.

A self help book which can be further more classified into a self empowerment book. The book was edited by Marc Allen. He has presented the book in an attractive manner, by which he satisfies both the readers need of directing to the core values of thinking directly, and the writers need of expressing the ideology in the latest language and in a simpler manner.

In simpler terms I want to consolidate the entire book like this "All that we receive , create ,establish and experience whether it is good or bad, gardens or war fields, happiness or sad ; all are the fruits of thoughts that we nurture in our mind".

 The book, containing 82 pages are well arranged with pauses when required. All the chapters start with a poem and most of them end with it too. Through each chapter, Mr Allen tries to establish the strong bond between the thought process and the cultural and social development of human civilisation. The thought process has decided the trajectory of growth of humans and the so called success comes into life through the positive nourishment of thoughts.  He is stating that what the religion teach us is also the same. Even our body reacts internally and externally as a response to our thought process. When our body is full of negative thoughts about diseases we are actually inviting the disease to our body.

                                           He is slightly moving through the Organisational Part also, that in the sixth chapter of "Visions & Ideals" he is talking about the importance of a vision in chalking out the realities. He is summarising the book with this message  Self-control is strength; right thought is mastery; calmness is power." So by saying our mind to stay calm we are controlling our mind and thereby our thoughts. By controlling the thoughts and flowing it through the channel of positive thinking we are curing ourselves and inspiring others .

                                            I don't recommend the book to those who start reading self help books ,but to second level of readers who are roughly enough to understand thought process. This is not in reference with the language used but via the facts that the author reveals in the lines.


 Price Rs 175/-         (Yogi Impressions)

ABOUT THE AUTHOR: James Allen is a literary mystery man. His inspirational writings have influenced millions for good. Yet today he remains almost unknown...... None of his nineteen books give a clue to his life other than to mention his place of residence - Ilfracombe, England. His name cannot be found in a major reference work. Not even the Library of Congress or the British Museum has much to say about him.


Who was this man who believed in the power of thought to bring fame, fortune and happiness? His was a quiet, unrewarded genius. He seldom made enough money from his writings to cover expenses. Allen was born in Leicester, Central England, November 28, 1864. The family business failed within a few years, and in 1879 his father left for America in an effort to recoup his losses. The elder Allen had hoped to settle in the United States, but was robbed and murdered before he could send for his family.

The financial crisis that resulted forced James to leave school at fifteen. He eventually became a private secretary, a position that would be called administrative assistant today. He worked in this capacity for several British manufacturers until 1902, when he decided to devote all his time to writing.

Unfortunately, Allen's literary career was short, lasting only nine years, until his death in 1912. During that period he wrote nineteen books, a rich outpouring of ideas that have lived on to inspire later generations.

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